In the past, there was a time when I thought that content would be built as long as it was published more.
As long as the number of content issues is high!
As long as you select competitive keywords well!
I thought customers would visit us on their own, but through various trials and errors, I came to understand the essence of content marketing.
I’ve also posted paid advertisements with the content I’ve published, but if you’re disappointed that the results have not been good, please take a moment to get a hint today.
Why Content Marketing is important to Start-ups
The biggest advantage of content marketing is to approach customers at a low cost.
According to the VoC survey, 80% of startups said they were considering content marketing strategies as their top priority.
Many representatives agree that content marketing is important, but they are expressing their concerns because they are not as exposed to the top as I was in the past.
“Why isn’t it exposed when the content is published with the target keyword in mind?”
If you haven’t had a very good result from your previous published content, you can get a hint on where to supplement your strategy.
-Building Authority: Helps start-ups increase their authority as leaders in related areas.
-Improved Engagement: Content Marketing increases the opportunity to communicate with customers.
-Improved conversion rate: Content helps customers increase the purchase conversion rate in the sales panel.
Content Marketing for startup
- Define customer audience and persona
- Competitor analysis
- Business goal setting
- Through keyword survey
- Planning a content calendar
- Creating a content
- Planning content promotion
- Performance measurement
Define Customer Audience & Persona
The first step is to define the target customer and specify the persona. Did you know that already well-known brands focus on Persona persistently? In our previous SEO strategy for B2B business, we also highlighted customer definition as a first step.
Upsecret also has experience of putting a lot of thought and energy into defining customers. After various trials and errors, I’m looking for the answer little by little.
Personas don’t change just because they’ve decided, but they can also be used to dig up new customers and change strategies.
You will be able to gain more contact with your customers so that you can embody your audience.
Once defined for the customer, it will be used to complement the deficiencies through competitor analysis.
Competitor Analysis
Identify content that is performing well within your competition. Strengthen your content strategy with insights that you have identified through that step.
For competitor analysis:
-What kind of platform are used to post the content
-What types of content are posted at the most
-How much is for PPC
-Where is the page with the highest performance
In particular, we focus on finding topics that our competitors couldn’t deal with by leveraging insights from our target audience. Competitive advantage can be achieved through niche strategies.
The next step is to set your own business goals.
Business Goal Setting
The goal is to align content marketing strategies with business goals and publish content that can win customer sympathy.
Try configuring the goal setting, including the SMART element.
- Specific : List specifically what content you want to include in your content.
EX. On the results page of the target keyword “Content Marketing for Start-ups”, go to our Google Top Exposure Ranking page 1. - Measurable: Content publishing results should be able to be evaluated in conjunction with key KPIs.
EX. Google Search Results Ranked 5th from 15th. - Achievable: Consider whether it can be achieved at the current level. EX. Increase in potential customer inflow due to 5% increase in organic traffic month-on-month.
- Relevance: Checks whether the goals you set match your business objectives, such as your core value, vision, and so on EX. Provide information that can help start-ups, which are major customers, grow sales.
- Timeliness: Set a timeline for when you can achieve your goals. EX.24.12.31
Thorough Keyword Survey
Steps to find keywords that are highly relevant to the content.
Use the appropriate keyword to specifically target You can increase traffic and increase the conversion rate.
The first step is to use the keyword search tool to find keywords.
Keyword planners are among the easy-to-use sites. It helps you find relevant keywords through the site and find keywords that are less difficult to compete with.
If the competition difficulty level of keywords that want to be exposed to the top is high, focus on preoccupying the long-tail keyword.
For example, when searching for the “OCR” keyword, most of the companies that were exposed to the top of the search results are sites with high domain authority, such as AWS, Google, and Wiki. These target keywords are difficult to enter due to the high level of keyword competition.
In this case, you can leverage the long-tail keyword as a niche strategy. A long-tail keyword is usually a combination of three or more highly relevant words.
If you haven’t found a keyword yet, you can also get tips on discovering the main keyword through a competitor’s keyword analysis.
If you have followed me properly, I will introduce you to the next step of the content calendar.
Planning a Content Caldendar
Content calendars help you publish continuous and consistent content. If you are worried about publishing content, please share your regular issuance schedule internally through the calendar.
It mainly includes the type of content to be published, when it will be created, and the distribution platform.
If you want to record in detail the process from a simple idea to a single content completion, include the content workflow!
If you look at the process of completing the content, it will shorten the time when you need to update the content after it is published.
- Keyword Search
- Content Publishing Form
- Create Content Overview
- Content Creation
- Content Editing
- Content Visualization
Content calendars are not required because they can be difficult to manage during the business initialization phase!
Finally, we are in the process of incorporating what we have researched so far into the content.
Creating a Content
Google evaluates content published according to the Page Rank algorithm. Before publishing content, check if Google’s evaluation element, E-E-A-T, is included.
If you don’t know what E-E-A-T is about yet, we will guide you to read about Google’s content trends.
Planning Content Promotion
It is the stage of promoting content published in various ways after the content is published. We, Appsecret, share SEO information through SEO Letter. In this way, you can use email marketing or run PPC campaigns on Google or Facebook. Or you can use the partnership to promote it. If you’re worried about which channel to use, try it from where your audience is currently active.
This is the last step in your content strategy.
Performance Mesurement
It’s time to see how many clicks and exposures the published content recorded and how well it performed. Related performance indicators allow you to check if customers are visiting us frequently based on target search terms. At this time, low-performing content can be supplemented, and high-performing content can be used to review how competitiveness can be maintained.